[Strawbale] Changing the name of Straw Bale Construction

[JD Burke]

I have seen SB homes in our area tauted as "quality construction" homes 
(as opposed to Fine Home or Tract Home).  That is a point for the 
"Resale" thread, but I think also points to your "Renaming" thread.  Our 
personal drivers for a SB home bring up ideas like:  Quality 
Construction; Thick-wall Construction; Efficient Wall Construction; 
natural quality wall construction; eco-quality wall construction.  Maybe 
also spin off of SIP and some of the other construction techniques: 
structural insulated thick wall (SIT Wall) construction; natural 
insulated thick wall (and/or maybe drop the "thick" part); natural block 
composition wall/construction.

jd

Andrew Morrison wrote:
> I have thought for years about a new name for straw bale construction.  In
> truth, my thoughts have been casual over that time.  I am at a turning point
> where I would like to invest in the depth of this group to ask the question:
> What is a better name for straw bale construction?  
>
> You may have seen my post where I offer the feedback that many buyers are
> turned away by the name straw bale construction because of the instant
> negative images that pop into their heads.  They never bother to even visit
> a home for sale because of those images.  Once they see the home, they are
> usually drawn in and amazed at the beauty of the home but if they won't even
> come to visit, many buyers are lost.
>
> If we really want this material to move into the mainstream, which I do,
> then we have to understand how the mainstream thinks.  Most people, in my
> experience, do not want to build a house out of straw because they think it
> will mold, it will smell like a barn, it will grow grass, etc!  That knee
> jerk reaction is preventing many people from realizing the potential of this
> great building material.
>
> Consider adobe.  What a romantic name.  If I said I was building a house out
> of mud and straw, most people would laugh and walk away.  But if I say
> adobe, images of the Southwest immediately pop into most people's heads.
> So, what is the romance name for straw bale?  I ask that you start throwing
> out some options and let's see if we can agree on something new to draw in
> the millions who want what we can offer but are turned off by the name.
>
> Andrew
>
> Andrew Morrison, General Contractor
> A.C. Morrison Construction, LLC
> Specializing in Straw Bale Construction 
> Andrew at StrawBale.com 
> (541) 899-1818             
>  www.StrawBale.com A World Leader in Straw Bale Education
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